Local Businesses Produce Grassroots Campaign, ‘Simply Puerto Vallarta’ For the Good of Mexico

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The MEXICO Report
By Susie Albin-Najera

“We need to let the world know that this is a safe and wonderful area,” says Puerto Vallarta resident and video journalist Laura Gelezunas.

Puerto Vallarta’s Video Diva Productions and media company PV Pulse are pleased to announce the launch of “Simply Puerto Vallarta”, a multi-media promotion campaign designed to highlight the richness and diversity of Mexico’s premier coastal tourist town.

Laura Gelezunas, Video Diva Productions / PV Pulse

“Mexico’s reputation seems to run to the extremes,” says video journalist Laura Gelezunas, Video Diva Productions, explaining the motivation behind the project. “The good news keeps coming but it is not making the splash it should. That’s why we needed to take a different approach.”

Indeed, in the September/October 2010 issue of AARP magazine, Puerto Vallarta is listed as the best place to retire abroad, and U.S. News & World Report Travel section ranked Puerto Vallarta as the number one vacation destination in Mexico this year.

“The small, local businesses make Vallarta special,” explains Mariano Montes de Oca, PV Pulse Media. “It’s this human aspect to our city and our culture that is reflected in the warmth and hospitality of this place. The challenge is to provide the people with a voice, and Simply Puerto Vallarta is that voice.”

Simply Puerto Vallarta is a complete multi-media campaign that will include the small-business owners in the promotion of their town. Unlike traditional PR efforts, Simply Puerto Vallarta was designed to put the media message back into the hands of those it most affects – area residents.

“This is a way for us to be a part of an effort expressing how and why Puerto Vallarta is a beautiful and growing city, plus it is a safe destination,” says Simply Puerto Vallarta sponsor Gelsey Fadul of Hotel Playa del Sol. “I’ve seen it bloom throughout the years and it just really hurts me to see how the TV and internet news outlets are basically hurting us as a place to visit or live.”

“Simply Puerto Vallarta is an innovative campaign which reaches out to the international community via the internet”, says sponsor Juan Rojas Gonzalez of El Palomar Restaurant. “It seems like it will be a new opportunity and it’s going to be good to share all the great things Puerto Vallarta has to offer.”

The first lifestyle segment showcases a couple that retired in the area over 20 years ago and will be released the first week of November.  The campaign will include weekly video segments to be released to local and international media outlets, as well as on TVPuertoVallarta.com and PVPulse.com, on a weekly basis.

Current Simply Puerto Vallarta sponsors include Cassandra Shaw Jewelry, Crate Interiors, Daiquiri Dick’s, El Palomar de los Gonzalez, Playa del Sol, Prudential Vallarta, Sherri Narro and Associates, and Sierra del Mar Los Arcos.

This multi-media campaign is from Puerto Vallarta, about Puerto Vallarta and for Puerto Vallarta.  It is Simply Puerto Vallarta.

For a preview of the program, click here.

Simply Puerto Vallarta will empower local sponsor businesses to showcase all that makes the area a first-choice tourist destination and excellent relocation option.

For more information, visit the Simply Puerto Vallarta Website.

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Susie Albin-Najera
Susie Albin-Najera is the creator and editor of The Mexico Report, an award winning travel blog showcasing news, deals and resources for the modern traveler. Najera is a writer, author, travel blogger, marketing and public relations specialist and producer. Najera serves on the host committee for Maestro Cares, founded by singer Marc Anthony and producer Henry Cardenas; and on the advisory board for Corazon de Vida, providing aid to children in Mexico. She is also the creator of 'The Real Heroes of Mexico' showcasing community heroes in Mexico and producer of Latino Thought Makers. Najera has been recognized by the Mexican Consulate and Mexico Tourism Board for fostering positive relations between countries and her dedication to showcasing Mexico as a premiere destination. She can be reached at info@themexicoreport.com

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