Windowscapes Become Working Art Studios and Galleries for the Holidays
NEW YORK, Nov. 15, 2011 — Patron Spirits is inviting a new kind of window shopping this holiday season. Starting Nov. 15 and continuing through Dec. 31, 2011, the Patron “Simply Perfect” Art Project will showcase live, working art studios and galleries that offer emerging artists the opportunity to create one-of-a-kind works of art for auction in support of four local organizations.
Across the country, four “Simply Perfect” Art Project studios occupy formerly vacant storefront windows that have been transformed into spaces of creativity and imagination for nearly 30 up-and-coming artists. Given approximately one week each, artists will create an original painting, sculpture or other work based on their personal interpretation of Patron tequila’s “Simply Perfect” mantra.
Each studio is active throughout afternoons and evenings, Wednesdays through Sundays. During all other times, the art will be on display in each window, along with a video screen showing the progression of the collective work. To view the art in the making, please visit one of the four “Simply Perfect” Art Project locations, including:
- Chicago – 50 East Chicago Avenue (between North Wabash Avenue & North Rush Street)
- Los Angeles – 7024 Hollywood Blvd. (between North Sycamore Avenue & North Orange Drive)
- New York City – 454 West Broadway (between Prince Street & West Houston Street)
- San Francisco – 581 Market Street (between 1st Street & 2nd Street)
“These live art studios offer a unique opportunity for emerging artists to showcase their work to a much larger audience. At the same time, we hope to enhance the holiday season by bringing people the experience of artistic creation,” said Jennifer Long, Patron brand director. “We are thrilled to promote fresh talent and, with their help, enrich the local community. Their generosity of time and talent is a simply perfect gift to their cities, and we’re proud to amplify it.”
To view complete collections from all four cities, passers-by can scan the QR code located on the windows of each of the four installations. The QR code will link consumers directly to the auction website (eliminateregifting.com), where they will be able to learn more about the artists and bid on their favorite works of art.
The artist whose work receives the highest bid will receive national exposure in a print advertisement for Patron in 2012. Additionally, the proceeds from the purchased pieces will benefit local art organizations that are partners on the project, including:
- Chicago Artists’ Coalition (chicagoartistscoalition.org)
- Los Angeles Art Association (laaa.org)
- New York Foundation for the Arts (nyfa.org)
- The Artists Guild of San Francisco (artistsguildsf.com)
For more detailed studio schedules and complete lists of artists, including bios and photos, please contact Greg Eppich email@example.com or 206.270.4677.
About Patron Spirits
Simply perfect in every way, Patron tequila is an ultra-premium luxury white spirit that’s delicious on the rocks, and mixes flawlessly into most any cocktail. From the highest-quality Weber Blue agave plants grown in the highlands of Jalisco, Mexico, to the centuries-old distillation process, to the signed, handcrafted glass bottles, Patron is produced with unparalleled attention to detail. Imported and marketed by The Patron Spirits Company, brands in the portfolio consist of Gran Patron Burdeos, Gran Patron Platinum, Patron Silver, Patron Reposado, Patron Anejo, Patron XO Cafe (coffee liqueur) and Patron Citronge (extra fine orange liqueur), as well as Pyrat Caribbean rums and Ultimat ultra-premium vodka. For more information, please visit www.patronspirits.com.