New Managing Director of Los Cabos Tourism Board, Rodrigo Esponda, Discusses Growth of Los Cabos as World-Class Destination and Plans for 2017

Rodrigo Esponda, the new managing director of Los Cabos Tourism Board, officially took charge of the Los Cabos Tourism Board in the last quarter of 2016 (October 3rd). His career previously included 16 years with Mexico Tourism Board, most recently as the Regional Director.

In his new position, he will focus efforts on promoting Los Cabos as a world-class destination and delivering a strategy to further develop and increase the destination’s awareness worldwide.

Rodrigo Esponda, new managing director of Los Cabos Tourism Board

Rodrigo Esponda, new managing director of Los Cabos Tourism Board

“I am very impressed with Los Cabos and the variety that the destination offers,” said Esponda. “For example, all the trends you find in the U.S., you’ll find in Los Cabos.” 

Esponda is referring to trends such as health, wellness, fitness and world-class sporting events taking place at the highest level, as well as gastronomy.

Farm-to-table experiences have burgeoned in Los Cabos. Nearby resorts offer guests tours to local organic farms such as Flora Farms or Los Tamarindos, so they can pick fresh produce from the farm and return to the hotel, where the chefs show them how to cook with it. The experience creates a unique dining experience. 

“Los Cabos also continues to welcome top new hotels into its portfolio, with balanced types of product in geography and demographic segments,” said Esponda.

Los Cabos - Fishing at The Arch (

Los Cabos – Fishing at The Arch (

New and coming resorts in 2017 include Grand Velas Los Cabos (officially opened Dec. 20, 2016), Solaz Los Cabos, Le Blanc Spa Resort, Ritz-Carlton Los Cabos, Nobu Hotel, Hard Rock Hotel, Montage and Garza Blanca to name a few as well as several resorts slated for completion in 2018 including Vidanta East Cape and Four Seasons. 

Esponda also pointed out the focus on welcoming multi-generational groups (grandparents, parents and kids) to Los Cabos. “These groups are visiting the destination wanting to do different activities,” he said. “Los Cabos caters to these groups with offerings such as world-class golf courses, spas, shopping, surfing, fishing and endless activities for kids.” 

Los Cabos - Golf (

Los Cabos – Golf (

A surge in expanded air lift to Mexico from the U.S. will increase visitor numbers to Los Cabos as well because of the new bilateral agreement between the U.S. and Mexico initiated last summer. Mexico is now an open market for air lift and more carriers are servicing destinations to Los Cabos including American Airlines, Delta and Southwest Airlines.

Los Cabos -Beach Adventure (

Los Cabos -Beach Adventure (

Aggressive travel agent training, international events, conferences and press trips to the destination are also being planned.

Quick facts about Los Cabos:

  • 15,000 hotel rooms 
  • 3,800 more hotel rooms under development 
  • 14 golf courses
  • 3 marinas 
  • Up to 500 weekly flights
  • 3 beaches with the Blue Flag Certification 
  • 350 sunny days out of the year 

With continued upward growth to the destination, Esponda notes, “I think I can contribute a lot of positive things and make Los Cabos a top destination in Mexico and one in the world.”

For more information on the destination of Los Cabos, visit:

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Susie Albin-Najera
Susie Albin-Najera is the creator and editor of The Mexico Report, an award winning travel blog showcasing news, deals and resources for the modern traveler. Najera is a writer, author, travel blogger, marketing and public relations specialist and producer. Najera serves on the host committee for Maestro Cares, founded by singer Marc Anthony and producer Henry Cardenas; and on the advisory board for Corazon de Vida, providing aid to children in Mexico. She is also the creator of 'The Real Heroes of Mexico' showcasing community heroes in Mexico and producer of Latino Thought Makers. Najera has been recognized by the Mexican Consulate and Mexico Tourism Board for fostering positive relations between countries and her dedication to showcasing Mexico as a premiere destination. She can be reached at

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