Mexico Wins Global SABRE Award 2012

Mexico logoThe Mexico Tourism Board (MTB) has been awarded the Global SABRE Award 2012 in the Travel and Tourism category for the Best Promotional Campaign.

The SABRE awards, organized by The Holmes Report, are the most important competition in the public relations industry, with over 3500 participants from 40 countries.  Communications campaigns are awarded for creativity and effectiveness.

The campaign, focused on improving Mexico’s position in the media, aims to attract more international tourists to the country.  The program was selected above competitors promoting the regions of North America, Latin America, the UK, Europe, Africa, Asia, and Australia.

2011 was a record year for tourism in Mexico, with over 23.4 million international visitors visiting the country.

The Mexico Tourism Board received the Gold SABRE Award last May in the Corporate Relations and Media category.

The SABRE Awards recognize the best communication campaigns every year, with the work of the Mexico Tourism Board being recognized for its innovative strategy as well as the number of global impressions.



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Susie Albin-Najera
Susie Albin-Najera is the creator and editor of The Mexico Report, an award winning travel blog showcasing news, deals and resources for the modern traveler. Najera is a writer, author, travel blogger, marketing and public relations specialist and producer. Najera serves on the host committee for Maestro Cares, founded by singer Marc Anthony and producer Henry Cardenas; and on the advisory board for Corazon de Vida, providing aid to children in Mexico. She is also the creator of 'The Real Heroes of Mexico' showcasing community heroes in Mexico and producer of Latino Thought Makers. Najera has been recognized by the Mexican Consulate and Mexico Tourism Board for fostering positive relations between countries and her dedication to showcasing Mexico as a premiere destination. She can be reached at

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