Mexico Tourism Board Names New CEO

The Mexico Report travel blog would like to cordially welcome Lourdes Berho to the Mexico tourism family.

Lourdes Berho has been named Mexico Tourism Board’s new CEO, according to Travel Weekly. Berho replaces Rodolfo Lopez Negrete, who announced his retirement last month.

Berho was chosen by Mexico’s Minister of Tourism, Enrique de la Madrid, and approved by Mexico’s president Enrique Peña Nieto.  She is the founder of Alchemia, a marketing and communication agency focused on travel and tourism, innovation and sustainability. Her appointment is set to begin July 1, 2016.

Congratulations and welcome Lourdes!

Lourdes Berho

Lourdes Berho

Mexico Tourism Board

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Susie Albin-Najera
Susie Albin-Najera is the creator and editor of The Mexico Report, an award winning travel blog showcasing news, deals and resources for the modern traveler. Najera is a writer, author, travel blogger, marketing and public relations specialist and producer. Najera serves on the host committee for Maestro Cares, founded by singer Marc Anthony and producer Henry Cardenas; and on the advisory board for Corazon de Vida, providing aid to children in Mexico. She is also the creator of 'The Real Heroes of Mexico' showcasing community heroes in Mexico and producer of Latino Thought Makers. Najera has been recognized by the Mexican Consulate and Mexico Tourism Board for fostering positive relations between countries and her dedication to showcasing Mexico as a premiere destination. She can be reached at

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