The Mexico Tourism Board announced the launch of a new US$10 million advertising campaign to promote the unique experiences offered by both Riviera Nayarit and Puerto Vallarta for domestic and international markets. The initiative is not a rebranding; the joint campaign named “Vallarta – Nayarit. Live it to Believe it!” was created to increase the influx of tourism to both destinations.
Each destination will continue to be branded individually and the goal is to increase visitors to each of the destinations in an effort to incur an annual influx of US$100 million dollars.
In addition to the partnership with top airlines and tour operators, the Vallarta Nayarit campaign is supported by the Riviera Nayarit Convention & Visitors Bureau, the Conventions and Visitors Bureau of Puerto Vallarta and regional hoteliers.
The Mexico Tourism Board’s “Mexico, Live it to Believe It” campaign is a US$43.3 million initiative launched this past August and will run until December of this year.