The Culinary Buzz in Tijuana

Recovering economy, greater sense of safety pushing revitalization of all kinds of eateries

BY SANDRA DIBBLE
(Top of article reposted with permission from author)

Miguel Angel Guerrero; Photo Credit: SEAN M. HAFFEY

TIJUANA — Ten months after Miguel Angel Guerrero opened El Taller, the restaurant has exceeded his highest expectations. Customers have been packing into the converted warehouse with a corrugated tin ceiling and large wood-burning oven to celebrate family birthdays, meet business associates and catch up with friends.

“With just a little, you can do a lot,” said Guerrero, an avid hunter and diver who at times serves up his latest catch or vegetables grown on his family’s rancho. He is both the chef and majority partner of El Taller, which opened last June off Agua Caliente Boulevard with an investment of less than $160,000.

Starting in late 2007, the Great Recession and drug-related violence proved devastating for Tijuana’s restaurant industry. Many eateries struggled for survival while others closed altogether. But Guerrero saw a business opportunity in serving good food in a warm atmosphere at prices affordable enough for a younger generation of diners. The risk paid off.

Read the full article here from Sign On San Diego.

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Susie Albin-Najera
Susie Albin-Najera is the creator and editor of The Mexico Report, an award winning travel blog showcasing news, deals and resources for the modern traveler. Najera is a writer, author, travel blogger, marketing and public relations specialist and producer. Najera serves on the host committee for Maestro Cares, founded by singer Marc Anthony and producer Henry Cardenas; and on the advisory board for Corazon de Vida, providing aid to children in Mexico. She is also the creator of 'The Real Heroes of Mexico' showcasing community heroes in Mexico and producer of Latino Thought Makers. Najera has been recognized by the Mexican Consulate and Mexico Tourism Board for fostering positive relations between countries and her dedication to showcasing Mexico as a premiere destination. She can be reached at info@themexicoreport.com

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