Mexico’s Economic Growth One of Many Reasons Google Does Business in Mexico

Mexico is driving the Americas forward.

In a recent interview with Google Country Director, John Farrell, Mexico Today was able to capture some of the many reasons why they do business in Mexico.

Latin America is Google’s fastest growing region in the world and Mexico outpaces Brazil in Internet usage on their cell phones. Ten percent of Google Mexico search queries come from Mexico’s 85 million mobile subscribers. The opportunity to establish efficient operations in a country with strong economic growth, free trade agreements and a demographic boom are just some of the reasons Google does business in Mexico.

Here are some highlights from the conversation with Farrell:

• Mexico is the 11th economy in the world

• Even at current growth rates, it would still take a long time for places like China and India to meet the current incomes levels of Mexico.

• A lot of other countries are overvalued and that presents great opportunities for companies to come to Mexico to establish cost-efficient new business centers.

• Latin America is Google’s fastest growing region, more than China and more than any other region

• Mexico is a big contributor to Google’s overall growth strategy, with almost 40 million Internet users and growing strong, more than 15-20 percent per year

• Mexico is a young population and this is a demographic boom for all of Latin America

• In the next decade, and as young people enter the work force, Mexico’s going to have a much larger economy

• When you look at Mexico’s competitive advantages, it has the U.S. as a trading partner

• Mexico’s government signs agreements with more than 40 countries worldwide, so setting up operations in Mexico becomes a perfect place to reach out to the world

“We’re in a privileged position in a great industry, in a great market,” said Farrell. “We had to be here, it’s a huge opportunity.”

Disclosure: This article is presented on behalf of Mexico Today, an initiative of Marca País – Imagen de México, a joint public and private sector initiative designed to help promote Mexico as a global business partner and an unrivaled tourist destination. Although I am being compensated for my work in creating content as a Community Manager, all stories, opinions and passion for all things México shared here are completely my own. Visit Mexico Today on Facebook , Twitter  or LinkedIn.

Susie Albin-Najera

Susie Albin-Najera is the creator and editor of The Mexico Report, an award winning travel blog showcasing news, deals and resources for the modern traveler. Najera is a writer, author, travel blogger, marketing and public relations specialist and producer. Najera serves on the host committee for Maestro Cares, founded by singer Marc Anthony and producer Henry Cardenas; and on the advisory board for Corazon de Vida, providing aid to children in Mexico. She is also the creator of 'The Real Heroes of Mexico' showcasing community heroes in Mexico and producer of Latino Thought Makers. Najera has been recognized by the Mexican Consulate and Mexico Tourism Board for fostering positive relations between countries and her dedication to showcasing Mexico as a premiere destination. She can be reached at info@themexicoreport.com