Mexico Tourism Board Launches New Ad Campaign for Vallarta-Nayarit

Vallarta NayaritThe Mexico Tourism Board announced the launch of a new US$10 million advertising campaign to promote the unique experiences offered by both Riviera Nayarit and Puerto Vallarta for domestic and international markets. The initiative is not a rebranding; the joint campaign named “Vallarta – Nayarit. Live it to Believe it!” was created to increase the influx of tourism to both destinations.
Each destination will continue to be branded individually and the goal is to increase visitors to each of the destinations in an effort to incur an annual influx of US$100 million dollars.
In addition to the partnership with top airlines and tour operators, the Vallarta Nayarit campaign is supported by the Riviera Nayarit Convention & Visitors Bureau, the Conventions and Visitors Bureau of Puerto Vallarta and regional hoteliers.
The Mexico Tourism Board’s “Mexico, Live it to Believe It” campaign is a US$43.3 million initiative launched this past August and will run until December of this year.

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Susie Albin-Najera
Susie Albin-Najera is the creator and editor of The Mexico Report, an award winning travel blog showcasing news, deals and resources for the modern traveler. Najera is a writer, author, travel blogger, marketing and public relations specialist and producer. Najera serves on the host committee for Maestro Cares, founded by singer Marc Anthony and producer Henry Cardenas; and on the advisory board for Corazon de Vida, providing aid to children in Mexico. She is also the creator of 'The Real Heroes of Mexico' showcasing community heroes in Mexico and producer of Latino Thought Makers. Najera has been recognized by the Mexican Consulate and Mexico Tourism Board for fostering positive relations between countries and her dedication to showcasing Mexico as a premiere destination. She can be reached at

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