The influential Mexican chain of luxury movie theatres, Cinépolis has made a conscious move towards digitalizing their entire chain by next year. They’re investing an upwards of $300 million in this new digitalization project.
The venture would secure Cinépolis as the first Latin American movie exhibitor company to turn completely digital. The leading chain of multiplexes hopes that this new modernization, marked by state-of-the-art digital auditoriums and equipment, will allow them to expand their capabilities to screening live concerts and sporting events, in addition to feature films.
Read article on MexicoToday.org