Cinépolis Theatres Plan to Go 100% Digital by 2013

The influential Mexican chain of luxury movie theatres, Cinépolis has made a conscious move towards digitalizing their entire chain by next year. They’re investing an upwards of $300 million in this new digitalization project.

Cinépolis lounge (photo courtesy of

Cinépolis lounge (photo courtesy of

The venture would secure Cinépolis as the first Latin American movie exhibitor company to turn completely digital. The leading chain of multiplexes hopes that this new modernization, marked by state-of-the-art digital auditoriums and equipment, will allow them to expand their capabilities to screening live concerts and sporting events, in addition to feature films.

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Susie Albin-Najera
Susie Albin-Najera is the creator and editor of The Mexico Report, an award winning travel blog showcasing news, deals and resources for the modern traveler. Najera is a writer, author, travel blogger, marketing and public relations specialist and producer. Najera serves on the host committee for Maestro Cares, founded by singer Marc Anthony and producer Henry Cardenas; and on the advisory board for Corazon de Vida, providing aid to children in Mexico. She is also the creator of 'The Real Heroes of Mexico' showcasing community heroes in Mexico and producer of Latino Thought Makers. Najera has been recognized by the Mexican Consulate and Mexico Tourism Board for fostering positive relations between countries and her dedication to showcasing Mexico as a premiere destination. She can be reached at

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