Qorvis Wins Coveted Gold SABRE Award for Mexico Today Program

Mexico TodayQorvis Communications has been awarded a Gold SABRE Award by the Holmes Report for Search Engine Optimization (SEO) for its efforts on behalf of Marca Pais – Imagen de Mexico on the MexicoToday campaign.

This recognition for Qorvis, one of the fastest-growing independent communications agencies in the U.S., brings to five the number of prestigious awards the MexicoToday campaign has won in recent months. In March, the campaign was awarded a Gold DC ADDY® for Best Online Campaign, and three Silver DC ADDY® Awards for Consumer Website, Product Website and Mobile Application.

“The MexicoToday campaign is an excellent example of the approach Qorvis takes to achieving measureable and meaningful results for our clients,” Managing Partner and CEO Michael Petruzzello said. “We are incredibly proud of our talented team of in-house digital strategists and online experts who envisioned and implemented this unique strategy.”

MexicoToday.org is a next-generation website and external branding initiative focusing on digital and social media to change the perceptions of Americans and Europeans about Mexico. Mexico is a modern, G-20 nation with ruins of ancient cultures, beautiful beaches and stunning natural beauty. Marca Pais – Imagen de Mexico wanted to implement a digital campaign focused on three main themes: tourism and culture, economy and investment, and sustainability. MexicoToday.org shows the best of this country, expanding the horizons of those whose perceptions only extend to within 50 miles of the border.

The MexicoToday.org website engages international audiences – primarily in the United States, Canada, and key European nations, such as the United Kingdom, France, Germany and Spain. The online communications platform is comprised of several social media channels, including TwitterYouTubeFacebook and Flickr.

Source: PR Newswire (http://s.tt/1ca93)

 

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Susie Albin-Najera
Susie Albin-Najera is the creator and editor of The Mexico Report, an award winning travel blog showcasing news, deals and resources for the modern traveler. Najera is a writer, author, travel blogger, marketing and public relations specialist and producer. Najera serves on the host committee for Maestro Cares, founded by singer Marc Anthony and producer Henry Cardenas; and on the advisory board for Corazon de Vida, providing aid to children in Mexico. She is also the creator of 'The Real Heroes of Mexico' showcasing community heroes in Mexico and producer of Latino Thought Makers. Najera has been recognized by the Mexican Consulate and Mexico Tourism Board for fostering positive relations between countries and her dedication to showcasing Mexico as a premiere destination. She can be reached at info@themexicoreport.com

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